Great or miserable or in-between, the core group sets the organization’s direction. The organization goes wherever its people perceive that the core group needs and wants to go. The organization becomes whatever its people perceive that the core group needs and wants it to become. If a goal is perceived as irrelevant to the core group, then it will not be reached, no matter how worthy it is, how ardently it is advocated, or how many “rules” and “governance structures” hold the organization accountable for achieving it. If a goal is perceived as close to the heart of the core group, then the organization will get there, come hell or high water.
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